ITAD Average Sale Price Is Higher Always Better?

by
Aaron Cramer

Average Sale Price (ASP) is one of the handful of metrics used by ITAD providers to help explain your incoming remarketing revenue – or at least it should be.  Don’t take it at face value though because a high ASP in the wrong context can work against you and your ITAD program – and it can act as a nice smoke screen for ITAD providers.  Most drivers of ASP are obvious.  But there are positive drivers which lower ASP, and negative drivers which increase ASP.  For instance:

  • Lower ASP may not mean poor performance on its own and must be investigated further.  It could mean the resale of older(and hence more) devices sold which drags down ASP but ultimately results in higher remarketing revenue and carbon benefit for you.  
  • Higher ASP may not mean great performance on its own and must be investigated further. Don’t fall for “We have the highest ASP in the industry” without more information.  Any ITAD provider can have a high cut-line and resell the easy stuff (jacking up their ASP) while tossing older but reusable equipment to recycling without hesitation in order to hit a set financial margin.  Somehow, though, you’ll still hear about their high ASP and their IT “circular economy”.  

ASP is super important – but keep in mind that it’s only one indicator and only reflects what is sold.  Have you ever asked “what wasn’t sold and why?”  That’s your key.  ASP is important, the more investment your ITAD provider makes to generate positive ROI on a higher percentage of what you send them, while also maximizing ASP, the more you benefit.

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How Sage Delivers
Decommissioning

End-to-end deinstallation of desktops, laptops, servers, networking gear, and data center hardware; white-glove onsite teams trained for secure chain of custody initiation.


Collection & Bin Rental

Secure collection containers and scheduled pickups for enterprise campuses and data centers; flexible container sizes and recurring logistics programs.


Transportation Logistics / Chain of Custody

GPS tracked transport, serialized item level tracking, secure serialized containers, digital chain of custody documentation, and secure fleet partners vetted for compliance.


Data Sanitization

NIST 800-88 compliant data erasure, cryptographic wipe, or certified physical media destruction; serialized certificates provided.


Recycling & Component Recovery

Sustainable electronics recycling, e-Stewards certified downstream compliance with local, federal and Basel regulations, responsible material recovery, and transparent reporting. Mass balance accounting of all materials received and dispositioned.


Remarketing / Resale

In house refurbishment and resale through global B2B channels, wholesale networks, and Sage-owned retail outlets; maximized equipment value return.  Repair and refurbishment services increase the salable value of all assets received.


Trade-In Management

OEM and distributor trade in program management, valuation services, and turnkey collection for multi vendor hardware environments.


Service Provisioning

Asset testing, configuration, imaging, and deployment support for newly acquired or redeployed equipment.


Software Harvesting

Reporting supports timely decommissioning of all licenses installed on assets received.


On-Site Data Destruction

Mobile shredding units, onsite media destruction, witnessed destruction options, serialized proof, and video verification upon request.


Lease Return Management

Complete handling of leased asset reconciliation, condition assessment, packaging, documentation, and on time returns to multiple lessors. Repair, refurbishment and kitting services minimize lessor chargebacks at lease termination.


Charitable Donations Management

Fully managed equipment or resale revenue donation programs, including data wiping, refurbishment, and nonprofit delivery.


Sales to Employees

Custom portals and programs enable employees to purchase refurbished corporate devices securely and conveniently with zero enterprise involvement. A one-year warranty is included with all purchases.


Redeployment Programs

Enterprise scale redeployment preparation includes testing, repair, imaging, configuration, repackaging, and global distribution.


About the author:
Aaron Cramer

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